Sponsor Activation Content & Campaigns
This Betway campaign demonstrates how sponsor activation video production can deliver clear ROI when content is built for scale, speed and measurement. By creating premium sports action on green screen, the campaign avoided reliance on stock, ensured brand control, and unlocked rapid versioning across markets, sports and formats. For sports governing bodies, this approach shows how sponsorship content can be structured as a performance engine — delivering consistent brand presence for partners, measurable engagement across platforms, and repeatable assets that extend the value of a single production investment
Content is designed to clearly serve sponsor objectives while remaining sport-authentic, increasing partner confidence and renewal value..
Sponsor-first activation
Green screen and controlled environments allow rapid turnaround, localisation and versioning for multiple partners or campaigns.
Scalable production model
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.